DUBAI, United Arab Emirates — American aerospace giant Boeing eclipsed its French rival Airbus after four days of deals at the 2023 Dubai Air Show, underlining strong demand for wide-body jets in particular and making a strong comeback after several years of underperformance following major safety scandals.
Boeing chalked up 295 aircraft orders in comparison to Airbus’ 86 orders by Day 4 of the Middle East’s largest aviation event, according to company updates and tallies from industry experts. The French manufacturer grappled with publicly aired concerns over the cost and performance of the Rolls-Royce engines on its planes.
Boeing kicked off the first day of the show with a massive order for 90 of its 777 wide-body jets from Dubai’s flagship carrier Emirates Airline at list prices of $52 billion, followed by an $11 billion order from Emirates subsidiary and low-cost carrier FlyDubai for 30 of its first-ever-ordered 787 Boeing Dreamliners.
The robust appetite for wide-body jets highlighted both Dubai’s optimistic outlook for long-haul air travel as well as the importance of the Middle East market to the aircraft model’s demand. The purchases showed Dubai flexing its muscles as a leading East-West transit hub, looking keen to defend and increase its market share amid rising competition or expansion from carriers in Turkey, India and Saudi Arabia.